What is a brand voice?

It's everything a brand does and says that reflects its values, promises, and the impact it has on real people. It's not just about what a brand offers, but also what that offering means to its audience.

Why is it important?

A strong brand voice tells a clear story that resonates with everyone who interacts with the brand, from customers to vendors to the media. This understanding creates consistency and helps everyone align their actions with the brand's goals.

How to develop a strong brand voice:

1. Start with your origin story: Define your brand's core values, purpose, and mission. Where did you come from? What do you stand for? Why do you exist?

2. Keep it simple: Focus on a single, true message that speaks to your target audience's desires and aspirations. Think of Nike's "Just Do It." This simple yet powerful statement embodies everything Nike represents and connects with countless people across different activities.

3. Consistency is key: Ensure your brand voice is reflected in all your communication and actions, from marketing materials to customer service interactions. This creates a unified and memorable experience for your audience.

Remember:

Building a strong brand voice takes time and effort, but it's essential for connecting with your audience and achieving your business goals.